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wiki:ghc:ghc18:az141 [2018/10/09 22:38] (current)
chrslin created
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 +====== Building Products From Scratch - Conference Notes ======
  
 +===== Presenters =====
 +  * Jiaona Zhang ("​JZ"​)
 +    * Consultant -> Pocket Gems (Product Lead) -> Dropbox (Product Lead) -> Airbnb (Product Lead)
 +  * Julia Lam
 +    * Facebook (Platform PM) -> Bucket (Co-founder) -> Tara & Co (Founder)
 +  * Stephanie Hannon
 +    * Facebook (PM) -> Google (Director PM) -> Hillary for America (CTO) -> Strava (CPO)
 +  * Sandra Liu Huang
 +    * Google (PM) -> FB (PM) -> Quora (Head of Product) -> Chan Zuckerberg Initiative (Head of Product and Engineering)
 +  * Erikka Arone, moderator
 +
 +===== Abstract =====
 +How do you build products that people love? Come explore building products from scratch from some of our favorite product and engineering experts. How do you find a compelling idea, find product market fit, and execute through to build the best possible product for your users. Learn about the journey from ideation to product creation and how the process evolves from startup to established company.
 +
 +====== Session Notes ======
 +**Q: How do you build a product?**
 +  * Stephanie: First answer this question - what user problem are you trying to solve?
 +  * Julia: Pitch the idea to the smartest people you know, and to as many people as you can. Julia recommends the "power of three" rule: talk to three people that are the user, and if they all think it's a good idea, go for it!
 +  * Sandra: Consider "​Learning On Investment"​ rather than ROI. Cheaply and quickly figure out what direction to go. Example of failure to do so: Quora introduced a change that was killed quickly but the code lingered in the codebase for years. ​
 +  * JZ: Definitely talk to users. Consider the "fake door" example: create a fake door and see if people try to go through it or interact with it. This signals interest.
 +
 +**Q: What are your standards for testing?**
 +  * JZ: Airbnb wondered, what's the value of having better, HQ photos on the listings? They considered blurring photos to figure out a threshold. Ended up labeling existing photos instead. Takeaway = don't mess with the user/​product TOO much in the name of testing.
 +  * Stephanie: At Strava, they'​re obsessed with churn: why do people leave? This is one of their most important metrics.
 +
 +**Q: Do you build data collection / testing into the product?**
 +  * Sandra: Believes in "data informs"​ rather than "data drives"​. Still, having data is better than no data.
 +  * JZ: When looking at data, it's important to have a hypothesis. Additionally,​ you want to find the global max, not the local max. Take a step back, look at the bigger picture, and use data correctly.
 +  * Julia: Uses surveys and usertesting.com
 +  * Stephanie: Think about data from the beginning.
 +
 +**Q: Thoughts on managing within expertise vs. managing outside of your domain?**
 +  * Sandra: When she had to manage outside her domain at Quora, she learned through osmosis. Also recommends spending time with the team to understand them as people.
 +  * Stephanie: Had to hire 65 engineers in a year (for Hilary for America campaign) without the resources of a large, established tech company. She learned that the key was the hire strong engineer leaders fast. They can set the culture and standards with their expertise.
 +
 +**Q: When do you iterate vs. pivot vs. stop?**
 +  * Julia: There was a feature at Bucket that people loved the concept of but didn't actually use. They pivoted.
 +  * Stephanie: Make the decision before the decision is taken away from you. Example: Google Wave. Wave was the early Slack ("you can tweet that" -Stephanie Hannon, 2018). They realized from user feedback that it was more suitable for small businesses than consumer usage. This meant it would probably work as a feature within a larger product such as Google Drive rather than as a standalone. But the team was hesitant to pivot, and then Wave was killed very publicly. Wishes they had acted faster.
 +  * Julia: If you have all the target users on the product and they don't like it, it's time to pivot.
 +  * Julia: Make sure your ego doesn'​t get in the way.
 +
 +**Q: We talk a lot about the disadvantages of being female in tech. When has your gender helped you?**
 +  * JZ: Airbnb has a lot of female hosts, so her gender helps with empathizing with female users. Also, PMs are janitors, picking up work that no one else wants to do (e.g, note-taking,​ organizing socials). Women happen to be accustomed to and good at that. Tip: learn to delegate and recognize those tasks.
 +  * Julia: Collaborate leadership style. ​
 +  * Julia: Women join teams with other women on them.
wiki/ghc/ghc18/az141.txt ยท Last modified: 2018/10/09 22:38 by chrslin